Health by Habit seeks to change the way people think about supplements and how they incorporate them into their daily lives. Designed to be simple, effective and accessible to all, the brand is a cult favorite in its native New Zealand, but needed to make a splash with their US launch. They enlisted Kingsland for a Gen-Z focused campaign that garnered real results.
Breaking into the US market for the first time, New Zealand-based Health by Habit needed to arrive with a clear message to establish a strong and memorable stateside presence. The world of vitamins and supplements is full of noise and one-size-fits-all solutions. Health by Habit wanted to go against that grain and make it about wellbeing through personal choices.Whatever you do, #DOITDAILY.