As a new agency, Kingsland needed to launch with a clear POV emphasizing our distinctive, simplified model: strategy as creative, creative as strategy, brand above everything.. We don’t segment our work or our knowledge—we use insight and expertise to show clients that the right Vision will drive your business’ real-world market Value. In an era where dozens of agencies pop up every month, how do you differentiate?
Though we reference several schools of thought in our branding—Memento Mori, Renaissance art, Greek mythology, Rosicrucianism, and mysticism—our codes stem primarily from the language of Alchemy. Rather than siloing off different fields of science, alchemy drew from all available knowledge to accomplish both commercial and altruistic goals—just as brand marketing should.
Kingsland’s modern alchemy is less haphazard (and involves fewer animal bones and strange elixirs), but we have a similarly holistic approach to our work—and alchemy emphasizes the imaginative, mysterious side of good creative branding.
