Frederick’s of Hollywood Goes From Racy to ‘Real’

Douglas Brundage, the founder of Kingsland, a brand consultancy, questions Frederick’s overall strategy. In striving for inclusivity, the company went off the rails, said Mr. Brundage. (His clients include Depop, the social shopping platform, and Seed, a probiotics company in Los Angeles.) He cited a series of missteps including questionable casting, uninspired styling and subpar acting. “It looks like they made this bizarre student film,” he said.